Who is Heidi?
I do marketing differently. I bring entrepreneurial thinking and corporate sophistication to every engagement.
My approach comes from the years I spent building B2B2C “startup” divisions within established companies including Constant Contact and Care@Work by Care.com. I’m uniquely positioned to parachute into any situation, regardless of company size, structure, or industry. I fix what’s broken with minimal resources and replace huge roadblocks with clear paths to success. My clients tell me I become a true part of their team. The "Group" is my network of sales, product, and marketing experts who share my strategic acumen and dedication to client success.
In addition to long-term engagements, I am available as a guest speaker for webinars, podcasts, and events nationally and internationally. Or ask me about the interactive coaching sessions and workshops I host to help teams do marketing differently.
You should also know I'm dedicated to helping today’s workforce.
Yes, many of my clients are HR solution providers and vendors, but I channel my passion in other ways, too.
My blog www.erdieisms.com is my platform for sharing my thoughts and ruminations on management and marketing.
Plus, I host a meeting for female marketing phenoms 2x a month in Boston and Newburyport, Massachusetts to do networking differently. Sure, there’s time to chat and exchange business cards at the beginning. Then we sit down for an in-depth discussion on a variety of marketing topics. We have a slack group, too! Get in touch with me for more info.
On a personal note, I’m fortunate to live in the beautiful Merrimack Valley, about 40 miles north of Boston with my husband Brian and our 10lb wonder dog Lexie. I welcome conversations about yoga, mandolin and fiddle playing, gluten-free cooking, marketing, and management. Bonus points if you can also chat in German!
I’m in this business to help businesses. Let’s connect.