Who is Heidi?


I do marketing differently. I bring entrepreneurial thinking and corporate sophistication to every engagement.

My approach comes from the years I spent building B2B2C “startup” divisions within established companies including Constant Contact and Care@Work by Care.com. I’m uniquely positioned to parachute into any situation, regardless of company size, structure, or industry. I fix what’s broken with minimal resources and replace huge roadblocks with clear paths to success. My clients tell me I become a true part of their team. The "Group" is my network of sales, product, and marketing experts who share my strategic acumen and dedication to client success.

In addition to long-term engagements, I am available as a guest speaker for webinars, podcasts, and events nationally and internationally. Or ask me about the interactive coaching sessions and workshops I host to help teams do marketing differently. 

You should also know I'm dedicated to helping today’s workforce.

Yes, many of my clients are HR solution providers and vendors, but I channel my passion in other ways, too.

My blog www.erdieisms.com is my platform for sharing my thoughts and ruminations on management and marketing.

Plus, I host a meeting for female marketing phenoms 2x a month in Boston and Newburyport, Massachusetts to do networking differently. Sure, there’s time to chat and exchange business cards at the beginning. Then we sit down for an in-depth discussion on a variety of marketing topics. We have a slack group, too! Get in touch with me for more info.

On a personal note, I’m fortunate to live in the beautiful Merrimack Valley, about 40 miles north of Boston with my husband Brian and our 10lb wonder dog Lexie. I welcome conversations about yoga, mandolin and fiddle playing, gluten-free cooking, marketing, and management. Bonus points if you can also chat in German!

I’m in this business to help businesses. Let’s connect.

FILL OUT THE FORM BELOW or click this link to set up a CALL:

Name *