Do you have high priority projects to drive forward or products to launch, but your staff and headcount budgets are stretched thin? Are you starting a new marketing division? Maybe you’re anticipating a temporary gap in marketing leadership?
The group's President Heidi Erdmann built teams, strategies, and programs from the ground up for leading SaaS technology companies including Constant Contact and Care@Work by Care.com. Get in touch to learn how we can help you:
Build your marketing team
If you're rolling out a new product or expanding a division, partner with experts to help you design roles, hire the right talent, mentor and develop a best-in-class marketing organization.
Assess your audience and market
Are you launching a new product? You should get a solid sense of the landscape before you take the plunge. We'll interview prospects or clients, analyze the competitive landscape, outline the buyer’s journey, and parlay those insights into targeted strategies, branding, positioning, and messaging.
Empower your Sales, Account Management, or Partner teams
Partner with us to give your teams the sales enablement plans and resources they need to engage prospects and customers, including promotions, social selling, collateral, events, videos, or product training.
Drive trials, leads, revenue, and engagement
Generate the content, promotions, online ads & assets, videos, social media, influencer programs, and event strategies to meet your sales goals and connect with your prospects and customers.
Optimize internal processes and technology
Because sometimes you need a fresh perspective to improve cross-functional collaboration or enhance existing marketing technology and reporting, to get things moving in the right direction.