If you’re an HR leader, you have so many varied objectives. Recruiting, benefit utilization, employee development & retention, company culture, change management, and everything in-between. You know marketing is essential, but you have limited access to internal resources.
If you’re a vendor who sells to HR, you need marketing strategies and resources to help your HR clients with all of the above.
Don’t let marketing fall to the permanent bottom of your “to do” list. We can help you:
Review and optimize existing marketing efforts
Sometimes you need an outside expert to take a critical look at your presentations, newsletters, employee surveys, or internal & external websites. A few minor changes can make a big difference!
Identify technology to get the job done
There are so many HCM solutions out there. How do you know which one is the right one to engage your workforce? We can help.
Craft short- and long-term communication and marketing strategies
Engage your workforce with messaging and marketing that resonates, no matter where they are in their life or career. Or drive awareness for a specific initiative, - whether it's the launch of an Intranet portal, the implementation of a new human capital management system, or a change in the way you conduct performance reviews.
Put campaigns into action
These could include experiential events, affinity group engagement, benefit fairs, social media, videos, banners, emails, flyers, posters, and so much more. We’ll engage our network of graphic and web designers, or we’ll partner with your internal teams to bring concepts to life. Either way - we'll manage each project from start to finish.
Analyze and report on marketing ROI
When you work with us, you'll have an ROI partner every step of the way. Engagement will be summarized for each campaign, to make it easy for you to share data with internal teams. Management will be amazed at the overarching strategic insights that can be derived from marketing initiatives.
Evolve your personal brand
What's your professional roadmap? Do you want to be a thought leader in local, national, or international HR circles? Or are you helping an executive who has similar objectives? Highlighting marketing success stories is an excellent catalyst to increase exposure with HR influencers, publications, and associations. The right approach can lead to press opportunities, speaking engagements, and more.